As the central communications office for Michigan State University, Communications and Brand Strategy (CABS) advances the Michigan State University brand through promotion and management of the university’s reputation, image, and identity.

CABS pursues its mission by:

• Planning and implementing university-level integrated marketing and public relations programs to advance the MSU brand and key university initiatives
• Managing issues and adversity communication
• Providing leadership through partnership and facilitation to help align and coordinate external and internal communications across the institution
• Providing professional marketing and communications consultation and selected services for MSU units