Director of Public Relations

Position Summary and Responsibilities

The Public Relations Director develops, leads and manages Michigan State University's central PR team and is the expert in the use of all aspects of integrated PR, bringing a full complement of PR capabilities to the role. The director works in close collaboration with the Content Strategist and the Digital Strategist to plan, create, distribute and measure the effectiveness of valuable, relevant, and consistent content to attract and retain clearly defined audiences with the goal of increasing brand awareness, reputation, audience engagement, and deeper relationships. Fostering innovation and introducing new concepts, methodologies, and tools that will improve MSU's ability to simultaneously promote and protect the brand and reputation are additional key responsibilities of this PR leader.  


Candidates should have:

  • Knowledge equivalent to that which normally would be acquired by completing one or two years of post-bachelor work such as a Master's in Journalism, Communications, Marketing, Advertising, Public Relations, or related field.
  • Five to eight years of related and progressively more responsible or expansive work experience in public relations and media relations; or an equivalent combination of education and experience.
  • Fifteen (15) or more years of related and progressively more responsible or expansive PR work.
  • Experience leading high-impact PR teams.
  • Proven ability to drive quality content that grabs influencer's attention, stimulates discussion, and is relevant and newsworthy.
  • Proven ability to build credibility, two-way interaction, speed and continuous story creation.
  • Six or more years of supervision and project management experience.
  • Excellent written and verbal communications skills.  

How to Apply

To assure full consideration, please apply online at (posting #4210) by February 7, 2017. Applications must include a cover letter, resume, and writing sample.

About MSU/East Lansing

Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at

MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. The university actively encourages applications and/or nominations of women, persons of color, veterans, and persons with disabilities.