Communications Toolkit for Academics
Telling Your Story: A Step-by-Step Process
“It’s important to tell stories. We respond to stories and science is one of the greatest stories that humans have lived through. Communication is not something extra you add on to science. It is the essence of science.”
Alan Alda, actor and founder, Alan Alda Center for Communicating Science, Stony Brook University
Becoming skilled at communicating beyond peers and journals is a step-by-step process. It takes time, but there is a return on your investment. And it is essential to learn to communicate effectively in this multidisciplinary world. Certainly, a chemist cannot share information with a social scientist the same way s/he could with a fellow chemist. Learning to communicate effectively is no different than learning a new methodology and applying it.
- Step 1: Setting Goals and Objectives
- Step 2: Figuring Out the "So What?"
- Step 3: The Message Box
- Step 4: Writing Clear Messages