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Michigan State UniversityCommunications and Brand Strategy
 

MSU Branding Toolkit

University Communicators Network

Download MSU Brand Standards Guide (PDF)

MSU BRAND TOOLKIT

Color Palette

Primary colors

MSU’s colors are green and white. The official green is represented by the Pantone Matching System ink color 567 (PMS 567).

 

PMS: 567

CMYK: C:82 M:0 Y:64 K:70

RGB: R=24 G=69 B=59

WEB: #18453B

When matching the official MSU green, the medium must be considered. Please note that sampling the color from the MSU Brand Standards PDF is not an accurate way to render the color for any medium. Each PMS ink color number translates into different formulas in different software. For example, PMS 567 green translated into RGB or into a hex code (for web use) in Illustrator and in InDesign provides a different formula than if it is translated in Photoshop.

Secondary colors

The MSU brand has a small group of secondary color palette spectrums designed to appeal to different primary audiences. Additionally, there are accent colors within each palette that can be used very sparingly to call out specific information. Each spectrum has been devised in order to capture a specific mood or tone. Below, you will see the audience, the desired mood/tone, and the recommended secondary color palette spectrum.

Prospective And Current Undergraduates: Energetic, Youthful
  C:100
M:0
Y:20
K:0 R:0
G:172
B:205
#00accd		   C:80
M:0
Y:100
K:0 R:13
G:177
B:75
#0db14b		   C:50
M:100
Y:0
K:0 R:146
G:39
B:143
#92278f		   C:100
M:0
Y:30
K:20 R:0 G:144 B:158#00909e;		   C:15
M:75
Y:0
K:0 R:208
G:99
B:165
#d063a5		   C:0
M:35
Y:100
K:0 R:252
G:175
B:23
#fcaf17
Accents
  C:0
M:100
Y:0
K:0 R:236
G:0
B:140
#ec008c		   C:0
M:20
Y:100
K:0 R:255
G:203
B:5
#ffcb05		   C:0
M:35
Y:40
K:0 R:250
G:179
B:147
#fab493
Prospective And Current Graduate Students: Proficient, Worldly, Intrepid
  C:85
M:0
Y:35
K:35 R:0
G:129
B:131
#008183		   C:40
M:0
Y:100
K:20 R:136
G:172
B:46
#88ac2e		   C:40
M:100
Y:0
K:40 R:110
G:0
B:95
#6e005f		   C:0
M:10
Y:35
K:0 R:255
G:228
B:175
#ffe4af		   C:0
M:5
Y:10
K:20 R:210
G:200
B:189
#d2c8bd		   C:10
M:40
Y:60
K:25 R:178
G:128
B:89
#b2815a
Accents
  C:0
M:100
Y:100
K:40 R:158
G:11
B:15
#9e0b0f		   C:0
M:40
Y:20
K:0 R:248
G:171
B:173
#f8abad		   C:50
M:0
Y:0
K:0 R:109
G:207
B:246
#6dcff6
Alumni, Partners, and Donors: Sophisticated, Enterprising, Historic
  C:100
M:0
Y:90
K:40 R:0
G:114
B:63
#00723f		   C:40
M:100
Y:50
K:30 R:124
G:23
B:70
#7c1746		   C:60
M:0
Y:100
K:20 R:92
G:160
B:56
#5ca038		   C:0
M:70
Y:100
K:10 R:220
G:102
B:30
#dc651e		   C:0
M:5
Y:25
K:10 R:232
G:217
B:181
#e8d9b5		   C:90
M:75
Y:75
K:0 R:63
G:86
B:87
#3f5657
Accents
  C:0
M:20
Y:100
K:10 R:232
G:185
B:9
#e8b909		   C:0
M:100
Y:90
K:20 R:196
G:20
B:37
#c41425		   C:100
M:40
Y:0
K:0 R:0
G:125
B:197
#007dc5


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