MSU BRAND TOOLKIT
Logos and Marks
A graphic identity system helps ensure that all parts of the university are working together to communicate visually MSU’s image as an educational institution dedicated to hardworking excellence.
Michigan State University has four primary visual marks—the Michigan State University wordmark, university seal, block S, and Spartan helmet—all of which are registered trademarks, as are the words “Michigan State University.” The MSU wordmark combined with the Spartan helmet can be used for limited purposes (see below).
All trademarks may be displayed only in black, white, MSU’s official Spartan green (Pantone Matching System ink color 567 or hex code 18453B for web), or, when specified, a combination of black and the official green.
For comprehensive information about the use standards for all university logos and marks, download a PDF of MSU Brand Standards.
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- MSU wordmark
- Spartan helmet
- Block S
- University seal
- Use of marks or logos on publications and websites
- MSU wordmark and Spartan helmet combination
The Michigan State University wordmark is the standardized graphic representation of the Michigan State University name. It is a custom-designed mark using the Arrow typeface. It emphasizes the words “Michigan State” to provide rapid identity recognition and to enhance readability.
All units may use the Michigan State University wordmark in combination with the unit name set in Myriad Pro type. The unit name may be accompanied by the college or division name if desired. For use standards and specifications, refer to section nine (9) of MSU Brand Standards.
The Spartan helmet graphic is a simple, strong, and iconic mark derived from the name of Michigan State University’s athletics teams. The Spartan helmet is the primary mark of MSU Intercollegiate Athletics and also is available for use by all other university units.
Michigan State University’s block S is a custom graphic treatment. It is vertical in stature and contains subtle graphic styling, making it unique among similar letterforms. The block S is a university-wide mark, available for use by all Michigan State University units.
The official seal of Michigan State University represents the university’s founding in 1855 as the nation’s pioneer land-grant university and its legacy of democratizing higher education. Learn more about the seal’s symbols in section nine (9) of MSU Brand Standards.
The university seal may be used only on official stationery and academic documents and high-end promotional items approved by University Licensing Programs. See page 41 of MSU Brand Standards for details.
1-inch print versions
2-inch print versions
To provide immediate brand recognition and connect university units with the Michigan State University brand, print and online publications and websites for all MSU units should reflect consistent graphic identity standards.
- Place the Michigan State University wordmark on either the front or back cover of all publications.
- Include the Michigan State University wordmark on every university website, in the footer if using the primary MSU banner design (recommended) or in the upper left corner of the banner if not using a design consistent with the university home page.
- Do not use college, department, center, or unit logos on external communications or websites.
- Contact Communications and Brand Strategy for questions regarding the use of multiple marks when partnerships with outside entities must be represented.
- Include Michigan State University’s affirmative-action statement if appropriate, based on the target audience. The statement is: MSU is an affirmative-action, equal-opportunity employer.
The MSU wordmark combined with the Spartan helmet was designed for limited purposes, including signage for off-campus locations, within lists containing visual marks of other entities, and some promotional items approved by University Licensing Programs.
Contact Communications and Brand Strategy to request a file for the MSU wordmark and Spartan helmet combination.back to top