MSU BRAND TOOLKIT
Stationery
Letterhead, envelopes, and business cards often create one of the first impressions of MSU. Consistency in design, color, and type is important to reinforce the university’s identity. To order printed stationery and more, go to MSU’s print procurement site at purchasing.msu.edu/printprocurement.
With limited exceptions (see below), university stationery must display the Michigan State University wordmark and university seal. No additional visual marks are permitted.
Types of units that are permitted to use existing or new logos on marketing materials, including stationery if it is an important part of marketing outreach efforts, include externally facing, revenue-generating units; cultural entities charged with attracting and serving the general public; retail venues intended to attract student, faculty, and staff customers on campus; and national labs. For more information, e-mail contact@cabs.msu.edu or call (517) 355-7505.
Letterhead
MSU letterhead includes the Michigan State University wordmark at the top and the university seal in the scholar’s margin. All college and department information appears within the scholar’s margin. MSU’s affirmative-action statement appears at the bottom of the scholar’s margin.
MSU letterhead Word templates can be accessed and downloaded using an MSU NetID. Go to the "MSU letterhead templates" section of the MSU Brand Toolkit Downloads page.
Envelopes
MSU stationery envelopes include only the Michigan State University wordmark and the appropriate contact information in the upper left corner.
Business cards
Business cards should use a horizontal format whenever possible with the Michigan State University wordmark at the top and the university seal on the left. Name, title, unit, and contact information appear in a single-column format. The preferred horizontal format is shown below. Two alternate formats are available under special circumstances: a vertical format using only the Michigan State University wordmark for instances in which multiple titles or unit affiliations preclude use of a horizontal format and a double-sided horizontal card for instances in which two separate addresses must be listed.
