Director of Campus Integrated Marketing and Communications

Position Summary

The director of campus integrated marketing and communications will build relationships with leaders and communicators and serve as an innovator, catalyst, and coach in CABS and across MSU. You will listen to, learn from, and advocate for, educate, evangelize, and socialize. You will help develop effective strategies and breakthrough ideas to elevate affinity and esteem for MSU and its units. You will help define the right measurement metrics for this work and report on progress against these metrics, refining based on learnings. You will be a member of the CABS leadership team and facilitate adoption of new ideas, tools, technologies, and techniques.

Responsibilities

Strategic Leadership

  • Builds positive, collaborative relationships with academic unit leaders; deepens leadership’s understanding of the role of strategic marketing communications and facilitates a shared vision for university/unit marketing communications
  • Builds strong, collegial, and collaborative relationships with unit campus communicators
  • Facilitates development of marketing communications/content plans with each unit, mapping content to both institutional and unit priorities and business goals
  • Assists with marketing strategy associated with content promotion and amplification to the proper audiences
  • Along with other CABS leaders and directors, responsible for helping grow content reach, consumption, and engagement, driving results for both units and the university
  • Facilitates connections between unit communicators and CABS content planning group and channel leaders to determine opportunities for joint content development and promotion of unit content in MSU channels
  • Provides marketing communications and content marketing counsel to units across paid, earned, owned, and shared media
  • Helps lead collaborative and cross-cutting content planning:
    • Identify and help facilitate development of CABS-unit partnered content and promotion of unit content through CABS channels
    • Identify opportunities for units to connect to tell bigger story that reinforce cross-cutting or institutional themes
    • Collaborate with units to create substantive, high-profile integrated communications products initiated by CABS
  • Acts as an advocate for MSU audiences, helping the university become more audience-centric in its communications and working to create a rich, seamless experience for audiences as they move across multiple digital channels and touchpoints
  • Stays current with marketing communications best practices both in and outside higher education

Executional Assistance

  • Facilitates content planning to determine content that should be jointly developed by CABS and units and unit content that should be amplified; may include media stories that can be pitched to national outlets
  • Supports brand alignment by helping units stay consistent with brand standards, soliciting information about unit needs for templates and tools, and helping develop ideas for university-wide digital branded products
  • Convenes and facilitates groups of lead campus communicators to leverage best practices and foster integration and best outcomes

Common Metrics and Analytics

  • Helps define common research and insights framework for CABS/unit work
  • Tracks, measures, and analyzes enterprise-level content metrics to inform strategy and best practices; shares results with deans and communicators to inform future content decisions
  • Works with an analyst to help gather, organize, analyze, and explain data based on agreed-upon common metrics to inform strategic content decisions that achieve results

Operational/Staffing

  • Supports adoption of enterprise marketing technology being implemented by CABS and MSU IT, including Sitecore and Salesforce
  • Assists with hiring, evaluation, and talent development for unit communicators; helps ensure communicators have necessary skills and identifies upskilling needs and opportunities
  • Works with units to evaluate new external vendors in collaboration with appropriate CABS team members
  • Manages special projects as assigned by the assistant VP for marketing and communications

Qualifications

Candidates should have:

Knowledge equivalent to that which normally would be acquired by completing one or two years of post-bachelor degree work such as a Master's in:

  • English
  • journalism
  • marketing
  • advertising, or
  • public relations

Experience

  • Five to eight years of related and progressively more responsible or expansive work experience in strategic communications and/or marketing communications; or an equivalent combination of education and experience
  • Proven track record of demonstrated success in building collaborative, productive partnerships resulting in communications products that achieve results
  • A demonstrated “capacity builder” with a passion for developing the talents and ideas of others
  • Has the confidence to operate independently in a fast-paced environment, but has a proven “team player” mentality and demonstrates leadership and accountability
  • Excellent communication skills; demonstrates active listening as well as excellent verbal and written communication
  • Experienced in measuring impact and creating metrics reports; demonstrated track record of using analytics to improve and plan content
  • Familiarity with and interest in marketing technology; experience leading adoption of marketing technology
  • Experience ideating and leading exceptional digital content; passionate about developing and executing breakthrough ideas to elevate affinity and esteem for MSU and its units
  • Experience in comprehensive, integrated marketing communications planning and content strategy; demonstrated ability to use integrated communications approaches to help address business goals and challenges
  • Experience working in a large, matrixed organization and leading through influence

 The desired candidate will have:

  • More than 10 years of related and progressively more responsible or expansive work experience in strategic communications and/or marketing communications; relationship management role is a bonus
  • Experience working in higher education in a large university environment
  • A Passion for content marketing and a solid understanding of how earned, owned, paid, and shared media work together to carry an organization’s message
  • A passion for brand, narrative, and storytelling; demonstrated experience using content to elevate affinity and esteem for an organization
  • Demonstrated experience with strategic communications planning including research and evaluation
  • Outstanding relationship skills; demonstrates poise, inspires trust; brings people together; shows expertise but leaves room for others.

How to Apply

To assure full consideration, please apply by logging into the Enterprise Business System and then click on the Careers @ MSU tile by Nov. 13, 2018. The posting is No. 543818. Applications must include a cover letter, resume, and four references.

About MSU/East Lansing

Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at http://miwin.msu.edu.

MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. The university actively encourages applications and/or nominations of women, persons of color, veterans, and persons with disabilities.