Internal Communications Specialist

Position Summary

The Internal Communications Specialist assists in conceptualizing, developing and executing a multi-channel internal communications strategy to ensure MSU faculty, staff, and students are informed and engaged. Specialist works closely with the Director of Internal Communications and other key leaders in Communications and Brand Strategy to ensure multiple internal communications products contain appropriate mix of content that is timely, useful, and interesting to target internal audiences. Leads major components of projects and initiatives, including but not limited to: developing/writing/editing stories for internal communications products, aggregating and editing content for distribution through various channels, managing social media channels and websites, and fostering two-way, engaged communication. Monitors campus activities for possible inclusion communications products. Ensures editorial and production deadlines are met. Assists with developing and implementing internal communications plans to support success of university initiatives.

Responsibilities

  • Works on multiple projects and products at one time, ensuring integration of messaging and seamless execution.
  • Assists in conceptualization and development of strategies and tactics to inform and engage MSU faculty, staff and students.
  • Directs and manages internal communications channels, such as weekly email, website and print product.
  • Develops and executes strategies and tactics to encourage employee engagement.
  • Helps develop and implement comprehensive and targeted internal communications plans and campaigns to support success of university initiatives.
  • Executes strategies and tactics, develops content that keeps employees and other key audiences informed.
  • Helps manage the creation of assets (photos, videos, graphics, etc.).
  • Seeks out, aggregates and edits stories and other content from multiple sources across the university including the communicator network.
  • Manages and moderates social media accounts, in-boxes and in-person events.
  • Drafts content for social media and adapt stories to be told in a socially relevant way.
  • Monitors campus events and happenings for possible inclusion in communications products
  • Ensures editorial deadlines are met and quality control of products 

Qualifications

Candidates should have:

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in:

  • journalism
  • English
  • public relations
  • communications
  • or related program

Experience

One to three years of related and progressively more responsible or expansive work experience in:

  • PR-related office or newsroom environment; writing and editing a variety of formats such as news releases, articles and web pages; word processing and other web content management software; experience in web content management, maintenance and communication; experience using Associated Press style; or an equivalent combination of education and experience.
  • Experience developing and managing communication channels such as e-newsletters, websites, print products, and social channels.

 The desired candidate will have:

  • Three to five years of related and progressively more responsible or expansive work experience in a PR-related office or newsroom environment.
  • Proven experience creating and managing communications products, including layout/desktop publishing.
  • Experience creating successful internal staff communications programs or products.
  • An understanding of academic organizations and procedures.
  • Demonstrated experience working in a content management system; experience using design and photo editing tools (i.e., InDesign, Photoshop).
  • Experience with special media events.
  • Application and demonstration of strong news judgment.
  • Proven social media experience: experience monitoring/tracking/listening; demonstrated knowledge of social media technology; familiarity with a broad suite of social media tools, including Twitter, Snapchat, Instagram, YouTube, Facebook and others; familiarity with analytics tools.

How to Apply

To assure full consideration, please apply online at careers.msu.edu (posting #508755) by June 5, 2018. Applications must include a cover letter and resume.

About MSU/East Lansing

Michigan State University is situated on a beautiful, park-like campus, close to major metropolitan centers, with outlying research facilities and natural areas and a proud land-grant heritage. The campus is located in East Lansing and adjacent to the capital city of Lansing, with a diverse population of approximately 450,000. Local communities have excellent school systems and place a high value on education. The campus has nearly 5,500 faculty and academic staff, more than 6,300 support staff, and more than 50,000 students. MSU is an equal-opportunity employer committed to supporting and actively increasing diversity in all areas of campus. MSU is proactive in exploring opportunities for employment of dual-career couples, both inside and outside the university. Information about MSU’s dual-career support can be found at http://miwin.msu.edu.

MSU is an affirmative action, equal opportunity employer. MSU is committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential. The university actively encourages applications and/or nominations of women, persons of color, veterans, and persons with disabilities.