Communications Toolkit for Academics

Communicating Beyond Journals and Peers

As a scientist, scholar or researcher, you help solve the world’s most pressing problems.  Yours is the trusted voice of reason. But to truly impact others, your voice needs to be more broadly heard beyond your peers and journals.

MSU Provost June Youatt and Stephen Hsu, vice president for research and graduate studies, are encouraging faculty to publicly communicate to help create a more engaged, informed society that will make better personal, policy and funding decisions.

They are supporting a collaborative initiative headed by Communications and Brand Strategy, MSU’s central public relations and marketing office, to help you explain your work in language that is compelling and understandable to the public. This initiative includes an online toolkit, workshops and more.

Evidence shows that communicating publicly can reap the following benefits:

  • Increases scholarly metrics
  • Enhances stature and reputation among peers and students
  • Counters public misperception on such issues as GMOs, vaccinations or climate change
  • Helps maintain public support for research funding at the national and state level
  • Helps attract private funding and helps satisfy public funding outreach requirements
  • Creates collaborative opportunities
  • Increases postdocs and grad student recruitment

Beginning your communication journey

If you need help determining the newsworthiness of a particular item, please contact your college communicator or Communication and Brand Strategy (CABS).

To help you on the journey to better communication, use the tools provided in this online toolkit. It will walk you through steps to effectively tell your story, as well as provide guidance and tips on topics such as blogs, op-eds, social media and more.

Also included is a monthly calendar of upcoming events, remembrances, or themes that can be tied in to your research or interests, or used to generate articles for The Conversation.

We encourage you to sign up for one of the Communications Workshops, as well as REACH, a monthly e-newsletter with tips and tricks, relevant articles, and more about effective communications. Please also join us on Facebook in our MSU Academics Communications Group.

 

 

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