The Digital Experience Program at Michigan State University was created to ensure that visitors to MSU’s digital properties have a cohesive, branded experience that allows them to easily fulfill their needs, while also addressing the business needs of various units across our organization. The program unites audience insights, user research and optimization learnings with communications and marketing strategy and cutting-edge technology systems.
Sitecore XM Cloud, a website content management system, or web CMS, is the foundational technology for this program.