CABS Portfolio

Award: Case District V Awards, Best Viewbook, Gold

The new MSU Admissions viewbook was designed to communicate a powerful, brand-aligned thematic message: It’s not just what we do that makes us Spartans—but also why and how we do it. The piece encourages prospective students to imagine themselves as Spartans and how their experiences at MSU will shape their lives. Readers come away with not only a clear understanding of MSU’s nationally ranked academic programs, high-caliber opportunities, and inclusive community, but also a sense of what it means to be a Spartan.