Heather C. Swain
Vice President for Communications and Brand Strategy

Heather C. Swain was named vice president for communications and brand strategy at Michigan State University in April 2012. Swain, who joined the university as assistant vice president for university relations in October 2006, served as interim vice president for university relations from August 2010 until she was named to the vice presidency. Her responsibilities include overseeing the university’s branding initiative, strategic communications planning, media relations, marketing communications, web and digital, and photo and video operations. Prior to joining MSU, Swain spent six years at Ball State University in the university’s senior communications position where she led a major rebranding effort that tied into the institution’s strategic planning and governmental relations strategies. Swain also spent five years at Indiana University (IU) in a variety of communications roles culminating in the position of associate director for university-wide marketing, working with IU campuses across the state on individualized marketing plans and alignment with the overall IU brand. Swain currently serves nationally on the Council for Advancement and Support of Education (CASE) Commission on Communications and is the co-chair of the American Marketing Association Symposium for the Marketing of Higher Education. She received her bachelor’s degree in English from the College of William and Mary.

Heather C. Swain

Contact Information

Olds Hall
408 W. Circle Drive Room 405
East Lansing, MI 48824
Phone: (517) 355-2262